Leaks and rumors about Apple's AR/VR headset indicate that this will be the most powerful standalone virtual reality device on the market, making it a high-end device. Related: Insider Reveals The Wild Tech Behind Apple's AR/VR Headset So to carve out a chunk of the market, Apple has to differentiate itself by offering more features or a better experience. However, when starting a new product category, Apple usually doesn't want to limit a device, particularly if the competition has a head start. As any product line matures, filling in a range of prices is a great way to invite more people to join in on the experience. There's a lower-cost iPhone, iPad, AirPods, MacBook, Mac desktop, and, in 2020, even a budget Apple Watch and HomePod were introduced. However, the general consensus is that pricing won't restrict the potential of this product.Īpple's plans for the future will probably include a budget model of every product it makes. ![]() For example, Apple's iPhone SE is just $399, and the Apple Watch SE is $329. It's a common claim that all Apple products are costly, but that is no longer true. Apple is expected to launch its first augmented reality and virtual reality headset in the next several months, and rumors suggest it will be much more expensive than products currently available from Meta and others.
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